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What’s the purpose of your website? If you’re a photographer wanting to showcase your work, you’ll have a very different website to an artist selling canvas prints, or a writer whose main focus is lifestyle and business content.

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If you’ve been working in a creative field, you’ve most probably experienced the “feast or famine” cycle, where you either have too many jobs and you’re really busy, or you’re staring at an empty calendar. Repeat.

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